A study out in the last week by Bridge Ratings suggests that there are now 4.8 million users of podcasts, versus 820,000 users in 2004. iTunes’ adoption of podcasts is the clear reason why the growth has been so phenomenal.
So what will happen to blogging growth once it enters the mainstream? Well, news this week that the latest version of Yahoo mail includes a full RSS reader. And I’m sure Google will be quick to follow (if they haven’t already) with a service like this.
With Yahoo and Google pushing RSS out to the masses, blogging will surely jump to the next level. The barriers to entering the blogosphere are now lower than ever – and reading a few blogs or subscribing to a few rss feeds requires far less effort than downloading a podcast.
So my feeling is that this is going to be huge.