Your brand: Some advice for common sense brand name and design

Let me preface this article with some truths. I have never had my own company, owned or even created my own brand.
That said, I hereby offer some simple tips to follow when creating and naming your new business or brand. So without further ado:
1. Your name doesn't have to mean anything. But make sure it [...]

A little better, never perfect …

“A little better, never perfect” is the tagline that Camper shoes use to promote their environmentally aware wabi range.
The shoes are great, and so is the brand positioning. It is the best example I know of a brand that recognises that we are only human, and that we are allowed to admit our shortcomings.
Consumers don’t [...]

Wow – Technorati has cracked 30 million

OK, so perhaps the center gravity is shifting. Maybe Blogs are no longer the be all and end all as we see explosions other social and web 2.0 media zones like podcasts, mash-ups and YouTube – not to mention your del.icio.uses and your flickrs. Of course the list goes on.
But as I log into Technorati [...]

The carbon negative club

Right now there is a lot activity in the “carbon offsetting” game. It’s great to hear so many stories about people, brands, businesses and even rock concerts that are going carbon neutral to do their bit for the planet.
I am optimistic that we are all beginning to get this – That’s why I like [...]

The world has gone mad

I’m not quite sure if this is for real ot not, but if so – The World Has Gone Mad.
And I’m also quite sure who is the more stupid – The marketer or the customer.

Go Green Go

Going Green has been this week’s theme for Timeout in London. It covers 60 different ways to go green in a city that produces enough rubbish to fill the Canary Wharf Tower every 10 days. Here are my favourtites:

Live your life adhering to the Kyoto Protocol at www.diykyoto.com
www.remarkable.co.uk, a company that create stationery out of [...]

Why did business become so big?

Ok, so I may not the first person to tell you this. But big is out.
Mass Marketing, Mass Production, Economies of Scale, Multi-Million Dollar Advertising Campaigns – These are all ideas associated with Big. And they are out of fashion.
Small is in. Some even say that small is the new big. For me, I’ve been [...]

Social bookmarking goes shopping with Stylehive

Today I checked out Stylehive, a new social bookmarking website all about shopping.
It goes live for public browsing tomorrow.
As a free member of Stylehive, you can:
- Discover new brands, products, designers, stores, and experts
- Use the Stylehive’s special tags to build a personalized list. For example, use the wish list tag to build a customized [...]

Passion beats greed

You may have heard about Thomas Mahon, the famous Saville Row Tailor made famous by the famous blogger Hugh Macleod.
According to Robert Scoble and Shel Israel’s Naked Conversations, Mahon was selling less than 20 suits in a good year before he started the English Cut blog back in January 2005. Recently Mahon has announced that [...]

Shoes

I found this on the always excellent swissmiss blog:

The beach is the aftermath of a storm in the Netherland’s North Sea island. The people are on the search for fitting Sneakers in their shoe size. The ship lost 9 containers in the storm .. content of the containers? SHOES!