An interesting post by Seth Godin yesterday about Global Warming. I think he’s right. If the biggest downfall of global warming is that the Earth gets a few degrees warmer, most people would be happy to put on their shorts as they drive their SUV to the supermarket, to fill up a trolley full of non-recyclable packaging.
On a day to day basis, we don’t see the damage that we’re doing the to the planet. Perhaps could I ask Seth to take a look at the WorldChanging campaign? It makes the whole problem more visible.