To be online and offline

Back during the hazy days of Internet 1.0, offline retailers rushed their brands online to get involved in the action.
Before too long, we'll start seeing Internet 2.0 brands go offline. Imagine, if you will, flickr branded digital cameras, last.fm branded wifi stereos, Goowy branded PDAs. And as internet ubiquity emerges, the lines will blur.
Sites [...]

Are the Apples falling off the tree? Or jumping a shark?

It pains me to say it, but does anyone else feel that Apple are on their way to jumping the shark?
There has been plenty of talk about bad customer service from Apple. And talk of "no blogging" policies, arrogance, television advertising. What's going on?
The whole "windows in a mac" strategy is not about looking after [...]

Renew US :: How the world beat climate change.

Joel Makower's video about climate change is visionary. It portrays 2006 as the year when we wake up and rise to the challenge of climate change. Great work Joel.
It's cheesy. It's completly US centric, and very "America saves the world". I had flashbacks of Bruce Willis on an asteroid while watching it. But it just [...]

Firefox Flicks

The winners of Firefox flicks have been announced. Firefox flicks was Mozilla's competition to get its passionate users spread the word about Firefox. Mozilla kicked this competition off by issuing a creative brief. Then they stepped back to let Firefox evangelists do the rest. Nearly 300 entries submitted.
Why, you ask, is this campaign is so [...]

Last.fm sounds like innovation

OK, it’s official. I am completely addicted to last.fm. It looks like you are too. From Alexa:

Of the huge influx of web2.0 products and services, this is one of the rare few that stands out.
If you haven’t seen this site yet, get yourself over to www.last.fm straight away. Set up an account, and last.fm starts [...]

TV Turn Off Week

I think I'd have much more trouble with Internet Turn Off Week than TV Turn Off Week.

John Moore is my hero!

John Moore of Brand Autopsy fame is my new marketing hero. John's YouTube video showcase of his jumboSHRIMP marketing presentation goes to show that whether we're online or off, good marketing is good marketing. And that the future of business is being big by being small. Like jumbo shrimp. Big, yet small.
And jumboSHRIMP. jumbo and [...]

The economist :: New Media Report

Last week The Economist published a brilliant series of articles on the rise of new media. I recommend you go and take a look.
Author Andreas Kluth covers all of your favourites – blogging, podcasting, wikis, metaversus. He also talks about the huge effect that this "mass-media is over" thing is having on journalism, the way [...]

World gone mad #2 :: 5 blade razors

The world has gone mad.
I guess I could see the point of 2 blade razors. They worked well. I've used my 2 blade razor ever since my first shave. It does the job fine.
In recent years though, there has been a lot of 'innovation' in the razor market. I use the word innovation mockingly. Why:

Gillette [...]

State of the planet :: In pictures

Gillo Cutrupi has blogged about Seed Magazine's article on the State of the Planet. Like this image below, the article gives many visual representations of the environmental damage we are doing to our planet.

This is a great article, and it's really important for two obvious reasons:

Visual representation of facts and figures do so much more [...]