… Is to create a product (or service) that’s actually worthy of going viral.
Blendtec are the latest whiz-kids to work this out. Their product is a blender that blends anything (You’ll see). Blendtec posted their “Will it Blend?” videos on YouTube, resulting in over 5 million views. The golf ball video alone has been watched over 1.6 million times. Voluntarily, I might add.
It’s not about YouTube though. It’s about the blender. The blender is responsible for the millions of page views and blogosphere chatter, not YouTube.
You’ll never go viral if your product isn’t worthy. You can’t make something that’s lame, then expect millions of people to watch your video. It’s the other way around.
Filed under: Blendtec, YouTube, viralmarketing
