Geek tip of the week

Type ‘info’ or ‘information’ at the end of any Google search, and the number one result will be the Wikipedia entry of what you are searching for.

A clever move from the Googlers, I think. Wikipedia is becoming one of the biggest sites on the net, and perhaps the most relied on source of information. It’s [...]

Are You Serious?

I got a smile on my dial this morning when I saw this job ad posted in the window of a Trampoline icecream store in Melbourne.
It’s a reminder that the best brands aren’t the ones take semselves seriously.
Sure, its a lot easier for an icecream shop to use quirky and un-corporate copywriting than it is [...]

The Boutique Generation

I am all over Tara Hunt’s post about the Boutique Generation, all about the movement that we are seeing against the ‘Masses’, that is Mass Production, Mass Consumption and the like. Perhaps human beings aren’t scalable after all.
Are you part of the Boutique Generation? You probably are if you:

Enjoy shopping at your local pharmacy, grocer, [...]

Goodbye to Craftsmanship?

The word on the street is that the Aussie icon boots, Blundstones, are moving their manufacturing offshore to Asia this year. They say it’s because “the company can no longer compete against low-cost imports.” Fair enough, you might say.
But by doing this, the company signals the beginning of the end of the Blundstone brand.
Even a [...]

What is Web 2.0 really about?

Online, you hear the buzzword Web 2.0 all the time. But after speaking to friend today, I was reminded me that not everyone knows what Web 2.0 is, let alone heard the phrase “Web 2.0″.
My favourite definition, which came from Information Week last year, goes like this:

Web 2.0 is all the Web sites out there [...]

Greenpeace Want Apple to Go Green

The buzz around the blogosphere today is all about the unveling of Apple’s new iPhone. Steve Jobs announced it at MacWorld in San Francisco today, and Apple’s stock price goes through the roof. Again, Apple seem to have kicked one right between the two tall sticks.
But despite our love for Apple, they have a [...]

Must read business Books of 2006

OK, It’s true – I’m a nerd who spends far too much time reading business books. More so in 2006 than ever before.
My top 3 unmissible business books for the year are as follows:

Chris Anderson :: The Long Tail
You’ve heard about the Long Tail, unless you’ve been burried under a rock in 2006. But if [...]

The 3 to 1 Ratio

The more you give, the more you get. Simple as that.
Recently I’ve been commenting a lot more on other people’s blogs, rather than solely posting on my own. And you know what? Something is happening. More people are reading my blog because I’ve taken the time to comment on theirs. After all, it is a [...]

New Years Light Bulb Resolution

Everyone’s favourite marketer, Seth Godin has posed an interesting question :: Why have only 6% of households ever installed a compact fluorescent (CF) light-bulb?

Because of the money? Well, surely not. After all, they save you money in the long term. And they’re much cheaper than they once were.
Not because of their environmental impact. Hell no, [...]