Be Genuine

Today’s post is ripped completely from Brand Autopsy. It’s a quote by longtail extraordinaire Chris Anderson about being genuine:
“Genuine is an e-mail from a person rather than a company. If the lead singer of some band that I like sends out an e-mail to those of us who have registered our interest, that’s authentic [...]

Four websites to save the world

Who says computer geeks can’t save the planet? Here’s four great websites that illustrate the potential of the internet.
1. Kiva – an incredible website that lets you lend money to entrepreneurs in the developing world.
“Kiva lets you connect with and loan money to unique small businesses in the developing world. By choosing a business [...]

More, not less

You’d have to say that Seth Godin is onto something with his latest post, entitled ‘[More] or (Less)‘
Our green marketing challenge isn’t about getting people to want less (less carbon, less waste, less energy use). It’s about getting people to want more.
We all want more. That’s the problem. So let’s make more less.
But if more [...]

Best Campaign Ever?

Not too long ago, I shot out a quick post about the worst campaign ever.
Which tonight has me thinking – what’s the best campaign ever? There’s a lot of bad marketing out there. But once in a while you come across something truly wonderful.
In my mind, the greatest marketing campaign of recent history was from [...]

Is the Internet just a Fad?

No, it’s not. Here’s why:

Greener Apples, but are they good enough?

Back in January I wrote about Greenpeace’s amazing campaign to make Apple go green, which encouraged Apple users to work together to persuade the company to improve it’s nasty environmental record.
Now, it seems, they are listening. Steve Jobs has announced that Apple will be removing toxic chemicals and introducing recycling programs (in the US [...]

Unsustainable = Addiction?

 John Grant poses an interesting question over at Greenormal – that our unsustainable life-styles are like an addiction:
“you realize on an intellectual level that your patterns of consumption are destructive, but you do not really alter your attitudes and actions.”
It’s interesting to think that if we are Addicted to something like cars, then cars no [...]

Consumption is so 2003

Great quote from Reiner Evers, Trendwatching.com in Holland Herald (April 2007)
“… consumption is too accessible now. What really counts today is status – and that comes from your eco-credentials, or your status in the virtual world, or your creativity as a consumer.”
Terrific quote found via The Hidden Persuader.