Posted on Tuesday, September 25, 2007 by Ben Rowe
The key to a good marketing campaign these days is to start small.
That’s what The Ryde, a cool vintage T-Shirt site, have done by sending me some great new T-shirts, including this one and this one.
No doubt, a blogger-relations program is something that anybody should consider as a way of getting their word out about [...]
Filed under: Blogging, bloggerrelations, ryde, threadless, tshirts, wordofmouth | Leave a Comment »
Posted on Thursday, September 6, 2007 by Ben Rowe
This weeks’ Viral Marketing phenomenon is the Cadbury Gorilla. Except that it isn’t.
It’s a funny video of a gorilla playing the drums along to Phil Collins. Who wouldn’t want to pass it on? It’s been posted to YouTube as well. So Cadbury and their agency can expect plenty of people to view it.
But does it [...]
Filed under: Blendtec, Marketing, buzz marketing, cadbury, hotmail, viral, viral marketing, viralmarketing | 7 Comments »
Posted on Wednesday, September 5, 2007 by Ben Rowe
Hugh Hough of Green Team has posted the 10 rules of effective green marketing over at the EcoAmerica blog.
This is a terrific list for companies who are just starting to make the move into green marketing. If your business is thinking about becoming green, and how to market yourselves, this is a good place to [...]
Filed under: green, green marketing, greenmarketing | Leave a Comment »
