It’s probably no surprise who I’d vote for next week if I were American.
I’m just crossing my fingers that the gum voters get what they’ve voted for.
When you post to your twitter feed is it all about YOU? Is your reason for being on twitter solely to generate traffic to your website or Blog? Do you just post links to YOUR content? If you have answered yes to any of these questions you “Blurt!”
The old ‘party’ analogy is as relevant as ever here. If you’re at a party, where you don’t know don’t know anyone, do you just stand there and shout about yourself? Or do you listen to others, share your thoughts, and do your best to fit in?
When it comes to blogging, I’ve spoken about a 3 to 1 ratio before: If you write blog you should comment on at least three other blog posts to every one of yours. With Twitter, I think the ratio is much higher. Perhaps 10 to 1. Perhaps 20 to 1. I’m not sure.
I don’t think it’s a bad thing to promote yourself. I use twitter to promote new artwork on ivoteforart. Like this tweet from yesterday. But I try to limit these self-promotional posts. And spend the rest of the time talking to others and posting art links that I think my followers would enjoy.
In whatever conversation you’re in, be it in the blogosphere, twitterverse, or just at a BBQ, the key is to try give more than you get. It works out better that way in the end.
I’m a little late with my Blog Action day post. Although, technically it’s still October 15th, even if only in Hawaaii.
Actually, I’ve been reluctant to post anything at all. Why? Because I feel cynical about writing about poverty. Iknow nothing about it, really. And neither do most of the bloggers that have been involved in Blog Action Day. This white guy, sitting in his western world house, feels ill-placed to bang out a blog about poverty on his MacBook Pro.
More so, I’m cynical that I can actually make a difference to a topic as big as poverty. And I’m cyncical that any government will actually ever do much about it. I was at Live Aid a few years ago. And for a fleeting moment, I was hopeful that the members of the G8 might consider cancelling third world debt. But inevitibly it never happened.
Is there anyone that can make a difference?
Actually I think it is very possible that anyone, armed with a little Web 2.0 weaponary, can make a difference.
Take Simon Berry. Simon had a little idea about how Coca Cola might be able to help out:
What about Coca Cola using their distribution channels (which are amazing in developing countries) to distribute rehydration salts? Maybe by dedicating one compartment in every 10 crates as ‘the life saving’ compartment?
10 years ago, an idea like this would have been great, but other than writing a letter, there wouldn’t be any way to harness it. Now, with the help of a facebook group and a blog, Simon has been able to get executives at Coke to listen. You can read more about this great story here.
Think of the good things that a could come out of a campaign like this. And the think about the amount of good press that a big multinational corporation like Coca Cola could generate out of this. The social media ripples would be Tsunami-like.
Others, like Google, get it. Their project, 10 to the 100 is just one example of a campaign that they’re running which really has legs to impact issues like global poverty.
More and more, you’ll find examples of big companies doing good things. Some because of lip service. Some realise that brands will only survive this new post-globalisation era if they show some heart. But many companies are doing good because we, the people, have got the power to force them to do good.
We’re now entering an era of Citizen Rennaisance. And unprecedented opportunity to change the world. The world is our oyster.
There’s plenty of reasons not to be cynical.
It completely misses the point.
Here’s what their website says:
Twittertise allows you to advertise on Twitter and track the success of branded communications with your customers.
Using Twittertise you can schedule your communications on Twitter and using URL tracking technology measure the effectiveness of your traffic driving techniques on the platform.
So, what’s wrong with this message? Well, let’s pull it apart, shall we:
Now on to paragraph 2:
Now don’t get me wrong here. I use Twitter to announce news and offers on my site. I’ve got Twitter search feeds set up so that I can be alerted if you’re talking about me. I’m finding it to be an incredibly cool tool to keep in touch with customers, friends, and people I admire.
I’d recommend that big brands do the same. There are definitly good reasons for joining twitter.
But like any other social media tool, the 1.0 approach doesn’t work. It’s not about spamming. It’s not about measuring and tracking. It’s certainly not about driving traffic. It’s about real, human connection. It’s about conversation, individuality, personality.
So if your brand’s Twitter feed is being driven by an automated service, and not a real person, you don’t know a thing about what marketing is about anymore.
But via PSFK today I saw a great little clip of Clay talking about the advertising industries’ failure to understand that brands need to have a degree of imperfection to reach out and appeal to people. I couldn’t agree more.
Here’s the video:
I couldn’t agree more. Us humans are squeaky-clean-perfect, and nor should brands be. That’s why brands with a human voice are doing so well. We’d much prefer to deal with humans than corporations.
It’s called I Vote for Art. You can check it out here :: http://www.ivoteforart.com/
In a nutshell, it’s an online store that sells modern styles or art. Visitors to the site can where you can buy the artwork, and vote for their favourite artwork too.
The site was launched back in May, so has been up and running for a little while now. But rather than try and convince you to buy artwork, I wanted to share some of the learnings I’ve had in launching it.
The idea really stemmed from a combination of my interests – I have been talking about starting my own business for years now, I’m a web addict, and I really enjoy contemporary art, especially illustration and pop surrealism. In retrospect, selling affordable art online might not ever make me much money. But I get so much enjoyment out of running the site, that it has all been worthwhile.
Of course, I’ve tried my hand at using different social media to launch and promote the site, including: