It’s only the beginning

It really is impressive to hear so many examples of big businesses going green. BUT:

• Toyota tells us that they are are green with the hybrid Prius … but what about the rest of their gas-guzzling range?
• Google embark on a massive solar panel installation … but Larry and Sergey fly around in their own their own leer jet.
• The big retailers like Walmart and Tesco are jumping aboard the green train with their own initiatives. But they’re still importing their lettuces from other continents.
• Richard Branson has plans to make his Virgin brand more green. But he’s in the aviation industry.
• Anya Hindmarch’s uber-cool “I am not a plastic bag” bags, designed for Sainsbury’s in the UK, weren’t plastic. They were, however, made in China using non-organic cotton and cheap labour.

No doubt there have been some huge inroads to sustainable business in 2007. But there’s still a long way to go.

Geek tip of the week

Type ‘info’ or ‘information’ at the end of any Google search, and the number one result will be the Wikipedia entry of what you are searching for.

A clever move from the Googlers, I think. Wikipedia is becoming one of the biggest sites on the net, and perhaps the most relied on source of information. It’s a great way to improve their search results.

After all, Google are a search engine company, aren’t they?

via Micropersuasion.