By now some of you would have read or heard about BP’s recent marketing campaign about a Carbon Footprint calculator. I’m sure I’m not the only person who was initially dubious about this – an oil company educating the public on the environment and responsible energy use? Surely this is a band-aid coporate social responsibility strategy?
Well surely. But at least the campaign raising awareness of this important evironmental monitor, and providing suggestions to the public about how they can reduce their personal impact on the environment.