Oooh Squidoo!

Squidoo makes it easy for you to create, share and discover meaning online. It’s a co-op of everyday experts, called lensmasters, who build lenses on topics they care about. What’s your topic?

Last night I received my invitation to take part in the Beta testing of Seth Godin’s new Squidoo site. I know that there’s plenty of great new Web 2.0 stuff (if I may use that term) happening at the moment. But I’m particularly excited aout this one. Partly because I think it’s Squidoo is a great idea. But also because it’s guaranteed to a success before it is launched. Squidoo will work.

Why? Because a lot of people are already talking (or at least blogging) about Squidoo. And a lot of high profile bloggers have already taken part. Seth has been able to create enough hype about the idea based on his own contacts, “Celebrity-blogger” status, and solid reputation – without the help of a huge advertising budget. Seth Godin and Squidoo are definitely at favourable end of the Long Tail. There is plenty of Buzz to ensure that this will be another successful venture for Mr. Godin.

That’s what I love about the whole Web 2.0 thing. You don’t have to be the first, the biggest or spend the most money to succeed. Traditional marketing has been turned on its head. Hoorah!

Check out the Squidoo blog if you too would like to come along for the ride.

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