You may have heard about Thomas Mahon, the famous Saville Row Tailor made famous by the famous blogger Hugh Macleod.
According to Robert Scoble and Shel Israel’s Naked Conversations, Mahon was selling less than 20 suits in a good year before he started the English Cut blog back in January 2005. Recently Mahon has announced that he will be limiting his production of suits to 100 per year.
This isn’t a post about the virtues of blogging – English Cut has already proven that. Instead, this is a post about passion over greed. Mahon could have easily sold out and scaled up to meet the huge increase in demand for his suits. And he could have made a lot more money by doing so. Instead, he remained true to himself and his passion which is making good suits.
Just because you have the option to be greedy doesn’t mean you have to take it.