Right now there is a lot activity in the “carbon offsetting” game. It’s great to hear so many stories about people, brands, businesses and even rock concerts that are going carbon neutral to do their bit for the planet.
I am optimistic that we are all beginning to get this – That’s why I like what the Carbon Trust are doing. And I can’t wait for the launch of Shea Gunther’s OffsetMyLife. Carbon neutralness is definately here to stay.
But who’s prepared to take it to the next level? To not only become carbon neutral, but Carbon Negative?
Carbon neutralness is good. Carbon negativeness is the icing on the cake. Its the difference between being great and being remarkeable. Taking it that extra step is a way for your business to stand out from the crowd. You’ll sleep well at night too.
At the moment the following joined the “carbon negative” club:
- Innocent Drinks have joined – They offset all of their carbon emissions by 120%
- Milliken Floor Covering have joined – They remove an additional 900 million tonnes of carbon dioxide from the atmosphere each year
- Bill Dunster, an arcitect has joined – His team have designed high density building that will be carbon negative
I wasn’t able to find any other examples just yet. Feel free to comment if you know of anyone else who should be added to this list.