Firefox is top 10

Steve Rubel has posted today about Firefox making in the top 10 of Brandchannel.com's most influential brands.

Could this be the best example of Customer Evangelism ever? I mean, how many other brands do you know of that have customers so loyal that they get gotten together to buy double page ads in major newspapers?

Firefox is a great browser. But it's more than that – and to many Firefox is like a religion. Check out the community love over at http://www.spreadfirefox.com/. It's classic underdog strategy, and proof that the rules of marketing aren't quite the same as they used to be.

(Here's the ad, by the way): firefox.jpg

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