World gone mad #2 :: 5 blade razors


The world has gone mad.

I guess I could see the point of 2 blade razors. They worked well. I've used my 2 blade razor ever since my first shave. It does the job fine.

In recent years though, there has been a lot of 'innovation' in the razor market. I use the word innovation mockingly. Why:

  • Gillette Mach 3 was excessive
  • Mach 3 turbo was laughable
  • Schick Quattro was plain embarrassing
  • Schick Quattro Titanium was just taking the piss

But Now Gillette have launched Fusion: a 5 blade razor. This signifies the single most ridiculous piece of innovation I have ever seen! No one needs a 5 blade razor. Half the world — nearly three billion people — live on less than two dollars a day, and Gillette goes and launches a 5 blade razor.

Anyone even half interested in buying 5 blade razor should take a good hard look at themselves. You don't need this. Buying one would only make you look stupider than Gillette are making you out to be.

No wonder marketing has a bad reputation.

2 Responses

  1. […] Consumer benefits September 19, 2007 Posted by Stephen Sammartino in Advertising, Audience (Consumer), Business planning, Fusion, Gillette, Innovation, Launch, Marketing Insight, Pricing Strategy, brands, business, entrepreneurship, marketing. trackback Marketing expert Ben Rowe was ahead of his time on the Gillette Fusion launch, as can be seen here. […]

  2. This topic is quite trendy on the Internet at the moment. What do you pay the most attention to while choosing what to write about?

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