John Moore is my hero!

John Moore of Brand Autopsy fame is my new marketing hero. John's YouTube video showcase of his jumboSHRIMP marketing presentation goes to show that whether we're online or off, good marketing is good marketing. And that the future of business is being big by being small. Like jumbo shrimp. Big, yet small.

And jumboSHRIMP. jumbo and SHRIMP. Not jumbo and shrimp. Or JUMBO and SHRIMP. That's cool – cut through not just on the name, but on the CAPS as well!
I do still enjoy good marketing when I see it.

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