Nintendo rides the “Less” road

wii.jpgNintendo have recently received some fairly serious criticism upon the launch of their new Wii console. Mostly because of the name.

Now I’m no gamer, but a great post over at WeBreakStuff demonstrates that Nintendo have used the “Less is More” strategy with Wii, making it an overall success.

They have used ‘Less’ in a variety of ways:

  • Less complication – The gaming controls are much more and easier to use than the Playstation ever can be
  • Less features – While Sony the Playstation 3 is an all-in-one-high-end-gaming and media-entertainment centre, the Wii keeps focuses on one thing – Gaming
  • Less price – less functionality = less cost = less resistance to purchase = more sales for Nintendo

Regardless of its name, the strategy just might work.

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