How would the world’s leading marketers save the world?

OK. It's official. The debate is over. Climate Change is here. Even George Bush has admitted it. There is so much evidence to support it. Now we need solutions.

So how do we market a solution to saving the planet?

As I see it, depressing facts and figures aren't working. The majority of people couldn't care less about global warming. No matter how clear the evidence is, we can't seem to scare them into it.

So we need to re-position climate change. Not as a threat, but as a massive opportunity. A massive financial opportunity in developing competitive advantage by becoming sustanable. An opportunity for us all to be part of the solution. An opportunity for us all to be involved in saving the planet. Global warming needs to be something that inspires us all. Joel Makowers' recent clip is a great example of this in action.

I've posted previously about Seth Godin's recent thoughts on Global Warming. Seth thinks that the 2 major problems with Global Warming are:

1. the name – How can "global warming" be bad?

2. the pace and the images.

Not trying to blow anyone's trumpet here, but Seth Godin is clearly one of the best marketers on the planet. A recent listing of the top 25 marketing blogs puts Seth on top of the list.

Seth's not alone. The aforementioned list highlights the incredible wealth of talent in marketing blogland. The best marketing minds on the planet are blogging. So my question is – what solutions would the best marketers in the world come up with?

And to the 25 wizkids on this list. And to the rest of us that aren't. There are so many amazing marketers out there hyperlinked into the conversation. We need their help. We need your help.

So here's my shout-out to them: What would you guys do here? How can you help us solve "the greatest threat ever to the future of mankind" (Seth's words).

Can I ask my small but incredibly loyal readership to pass this shout-out as far and wide as possible. We need to bring the big guns in to help. Straight away.

Tell them I sent you.

2 Responses

  1. Absolutely agree that the scare tactics aren’t working, and that the best solution is to market environmentalism as an opportunity to make money, or at least to save it. Just in our house, I reckon we save hundreds of pounds a year by adopting a very loosely “green” attitude, at little extra effort. One of these days I will actually sit down and work out how much I save each day by cycling to work (£2 x 330), composting (no need to buy a £10 bag every year), using long-life light bulbs, washing at 40 degrees rather than 60…But it needs the professional marketeers to get this message across!

  2. You’re invited too. Please read my post from today. Don’t miss the comments. 🙂



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