In London this week, independent research from GreenPortfolio has revealed that:
“50% of marketing and PR management believe that an organisation’s green credentials are important to customers; and 84% predict this importance is likely to grow further over the next two years as the impact of environmental issues continues to bite.”
“Despite these findings, three out of four (72%) companies have no green marketing plans in place and only one in three (33%) have senior management buy-in when it comes to going green, highlighting a pressing need for much more green marketing planning.”
I can’t say I’m terribly surprised by these findings. But there’s no doubt that the environment is becoming an important issue for consumers. We will begin to see more and more shoppers choosing the greener product when the choice is there.
The opportunity to be the first green participant is there for the taking in so many industries. It’s no longer about doing what’s right and being the nice guy – Businesses will simply get left behind unless they get serious about going green.
Those of us who understand this have plenty to gain. What are you waiting for?