Carbon Neutral is Word of the Year

It’s official :: “Carbon Neutral” has been named The Oxford Dictionary’s Word of the Year for 2006.

I would have chosen “Carbon Negative” were it my dictionary. But it’s a healthy sign that carbon-neutrality has earned it’s place in our vernacular.

For green marketers, it also suggests that being carbon-neutral is something that is understood by the public. And something that will paint your business positively in their minds.

(Via Treehugger)

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