There is no doubt the newest of new marketing this year has happened within the virtual world of Second Life.
I’ve been meaning to explore Second Life for some time now. Now I have a real reason to – Case Camp Second Life. Yep – the Case Camp team are organising one of their unconferences in Second Life. What a great idea.
CaseCamp SL will take place in the Crayonville Ampitheatre on Thursday, December 14 at 9:00PM EST (aka Melbourne time – 1:00 pm on Friday 15th). The number of attendees is limited to 40, so make sure you register your name on the wiki at www.casecampsecondlife.org. Forty names will be selected at random from those registered.
In preparation for the event I began my second life this week, I’ve taken the plunge and signed up for a Second Life of my own. Oscar Mincemeat is the name – You’ll probably find me on Orientation Island, struggling to put a beachball on to a table.
Seriously though, Second Life is fascinating, and undoubtedly at the bleeding edge of new marketing. There are almost 1.5 million residents now, and the first (I think) SecondLife millionaire has just been named. So it’s looking to be more than just a passing fad.
CaseCamp Second Life seems to be the perfect place to dip the proverbial toes in the water – I can’t wait to.