Must read business Books of 2006

OK, It’s true – I’m a nerd who spends far too much time reading business books. More so in 2006 than ever before.

My top 3 unmissible business books for the year are as follows:

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Chris Anderson :: The Long Tail

You’ve heard about the Long Tail, unless you’ve been burried under a rock in 2006. But if you haven’t got yourself a copy of this ground-breaking book, do yourself a favour. This, my friends, is the future of business and culture.

It’s a truly mind-altering business read.

naked1.jpgRobert Scoble and Shel Israel :: Naked Conversations

This book is the unnoficial sequal to the Cluetrain Manifesto. Blogging really took off in 2006, and this is the best place to read all about it.

I’m sure that if you are reading this blog you have a pretty good understanding of how writing one can help your business. Nonetheless, it contains great examples of businesses that have benefited.

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Seth Godin :: Small is the New Big

I’ve just finished this one off before the year ends. “Small is the New Big” is a great collection of blog posts, articles and the like. Choc-full of marketing nuggets to inspire you to greatness, as you’d expect from Seth. Whether you read his blog or not, this book is worth reading.

2 Responses

  1. I agree with #1 and #3 completely. What about Mavericks at Work, by the founders of Fast Company? It’s a pretty good read.

  2. I think the Long Tail stands out. It’s nothing short of a revolution, a new economic order. The others are good insightful reads.

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