The buzz around the blogosphere today is all about the unveling of Apple’s new iPhone. Steve Jobs announced it at MacWorld in San Francisco today, and Apple’s stock price goes through the roof. Again, Apple seem to have kicked one right between the two tall sticks.
But despite our love for Apple, they have a long way to go when it gomes to environmental credentials. For me, and probably thousands of other Mac users across the world, this doesn’t sit right. I Loooove my MacBook and iPod like they were my children. But my loyalty for Apple would be even more cult-like if they were were a little more environmentally friendly.
I mean, how can one of the world’s coolest brands miss the mark when it comes to the world’s next biggest marketing opportunity, Going Green?
I love what Greenpeace have been up to recently. Their “Green My Apple” campaign is a terrific take-off of Apple’s website – If you haven’t seen it I throuroughly recommend you have a look. They are asking apple to do 2 things:
- Remove the worst toxic chemicals from all their products and production lines.
- Offer and promote free “take-back” for all their products everywhere they are sold.
Greenpeace have received their fair share of critisicm over the years, but this campaign, designed to raise awareness that Apple are less than green, is a really positive one. Why do I like it?
- It’s positive protesting. Greenpeace recognise the loyalty that Apple has, and work with that fact, rather than against it.
- It encourages the Mac creative community to contribute to the gallery by designing t-shirts, alternative ads, videos and the like :: This is consumer-generated-content like no other.
- They understand the power of social media, and how to use the web to spread the word. (Check out the MacWorld Keynote Parody Video).
Now if only Apple listened to its customers and Greenpeace, and made some serious changes to their environmental policies … Only then would Apple be the most invincible brand in history.