I am all over Tara Hunt’s post about the Boutique Generation, all about the movement that we are seeing against the ‘Masses’, that is Mass Production, Mass Consumption and the like. Perhaps human beings aren’t scalable after all.
Are you part of the Boutique Generation? You probably are if you:
- Enjoy shopping at your local pharmacy, grocer, clothing store where you know the owners and feel yourself going out of your way to give them business even if their prices are higher because you prefer to have the personalized service over cost reduction.
- Like to wear fashions by local designers, buy vintage pieces and buy clothing and jewelry when you travel that nobody else will have, but you always have a story for.
- Pride yourself in being able to give these ‘insider tidbits’ to others and connect to fellow customers when immersed in the experience
Make sure you check out her full post here.