Are You Serious?

trampoline.jpgI got a smile on my dial this morning when I saw this job ad posted in the window of a Trampoline icecream store in Melbourne.

It’s a reminder that the best brands aren’t the ones take semselves seriously.

Sure, its a lot easier for an icecream shop to use quirky and un-corporate copywriting than it is for a bank or an insurance company.

But if your brand acts like a person, your customers are far more likely to relate to you, remember you, and talk about you.

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