John Grant poses an interesting question over at Greenormal – that our unsustainable life-styles are like an addiction:
“you realize on an intellectual level that your patterns of consumption are destructive, but you do not really alter your attitudes and actions.”
It’s interesting to think that if we are Addicted to something like cars, then cars no longer hold such status. And so perhaps an green marketing needs to consider that we are all ‘addicted’ to sustainability. And that green marketing’s role is to find a solution to our addictions, just like a drug-addict needs to. Interesting stuff.
Anyone with an interest in Green Marketing should head straight over to Greenormal (now!) – John’s blog and forthcoming book is a green marketing wake-up call. Super-duper reading.
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