Friends with Facebook

There’s no doubt hottest thing online right now is Facebook. As I type, I’m sure that someone is either inviting you to join Facebook, adding you as their friend, poking you or writing on your wall.

For those who haven’t heard about Facebook, I’m willing to bet that you will have by next week. It’s the latest social networking phenomenon. What started as a website for American College students has now become the next big thing. This month, the number of Facebook users reached 30 million :: and that’s users who are visiting the site at least once a month.

What makes Facebook so addictive, and so viral, is that it’s a great way to stay in touch with friends, work colleagues and anyone else you know. God knows what it has done for workplace productivity, but if you want to connect with your mates and reconnect with old ones, Facebook is the place.

When someone says 30 million users, you can smell the marketers that are trying to cash in on the opportunity. Of course they are. But traditional marketing, via ‘banner advertising’, won’t work here – Valleywag has reported that Facebook is very poor performing, based on click through rates.

I’m not surprised. After all, Facebook is about the connections of friends. And when friends are connecting with friends, they’re not in a frame of mind to be advertised to.

In fact, an application like Facebook proves exactly what The Cluetrain Manifesto promised – that the internet isn’t another marketing channel, but a place for global conversation to thrive. Friends are connecting with friends on Facebook, and everywhere you go you can see that the human voice is alive and well.

So can Facebook be used as a marketing opportunity? And how does one tap into it?

I have a few ideas on the subject, which I’ll talk to you about soon.

PS – Facebook’s CEO, Mark Zuckerburg, is 23! Check him out here at the recent Keynote address that he did. Utterly inspiring and (for a 30 year old like me) totally depressing all at the same time.

4 Responses

  1. Hey Ben,

    I just got started using FB and am slowly getting into it. If you’re in there, look me up (I’m the only Shea Gunther, there’s a bunch of Ben Rowes).

    😀

    Shea

  2. facebook is cool, but peekamo is cooler trust…

  3. Great to see you back in the blogosphere Benji.

    Nice post will check him out… and I’ll chose ‘only’ to be inspired by him…

    Stevie

  4. […] Tip #1 – Applications Posted August 1, 2007 In a previous post I promised a few thoughts about how you might be able to use Facebook as a marketing […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: