Online communities should also be offline

A good quote I stumbled across this morning:

“An online community is no substitute for real-world interactions. In fact, the most successful online communities are the ones that throw parties, sponsor events, host get-togethers — help members meet one another face-to-face in the real world.”

Craig Newmark, founder, Craigslist interviewed by Fast Company, November 2000. (Via Make Marketing History)cupcakesetsy.gif

I think this is spot on.

Etsy.com are a terrific case of this. Etsy.com is a terrific online art and craft community. But offline, they host events, parties and workshops, attend craft fairs and even give out free cupcakes. Etsy spend a lot of time giving back to their community in the offline world, as well as online.

Does anyone else have any good examples?

UPDATED: Etsy’s own words on community (great post)

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