Facebook Tip#2 :: Listen

Facebook is the new and hip social media tool right now, just like blogs were before it.

But the rules of Facebook and blogging are the same – With social media, you need to listen before you talk. So before you commit to doing anything on Facebook – be it a group or application – you need to do some listening.

So start by doing a search for your brand on Facebook, just as you would a Technorati or Google search to see if anyone has been blogging about you? What do you find?

If you’re an evil company, like Exxon, you’ll find a lot of “Boycott Exxon Mobil” groups. If you’re a good company, like say, Cooper’s Beer, then you’ll find a real community of Coopers addicts.

It’s the same rules as Blogging 101, except that it’s another place online where you need to have your ear to the ground.

Second step is to engage in the conversation. If your customers know that you’re listening, and are prepared to take heed of what they have to say, you’re well on your way to knowing how to ride the choppy seas of Facebook and new marketing in general.

wispa.gif A good example of a big company that has listened to their customers on facebook is Cadbury. After seeing the petitions of thousands of Facebooks users to bring back their Wispa bar, they have done just that. I’m with Shel – I think that this is a very smart move by Cadbury. They have listened to their customers and responded accordingly (And have had a lot of positive press coverage as a result).

Sound familiar?

Hugh Macleod at PSFK

PSFK have posted another video from their London conference. This time it’s with Gaping Void blogger Hugh Macleod, who talks about his work with the now famous Stormhoek wines, which I have spoken about before.

Hugh was the first person to coin the phrase ‘Global Microbrand‘, referring to a tiny brand that now has easy access to the world because of the internet. In today’s Long Tail world, Global Microbrands are thriving, and this video shows just one of the ways that we can now get a product out to the world with the use of social media.

Click here for the link.

We’re going to see more and more of these, and it’s one of the most exciting things about the state of marketing today: that tiny brands have just as much chance of winning that the big ones do.

Honesty Pricing

John Moore at Brand Autospy has posted about the Terra Bite Lounge, a “coffee shop where there are no prices for the coffee drinks, pastries, and sandwiches. Instead, customers pay whatever amount they feel is appropriate.”

Here in Melbourne, we have a restaurant, ‘Lentil as Anything’ that uses an honesty system when it comes to their pricing, too.

Both restaurants have been in operation for some time now, and the system seems to work for them.

You don’t hear of businesses like these too often, but I think that the Honesty Pricing system could work for a lot of businesses. Providing you are offering a product or service worth paying for, I think most people would do the right thing and pay a fair and reasonable (if not generous) price.

Seems like a quick way to turn your business into a Purple Cow, too.

Does anyone out there have other examples out there of products or services offered on an honesty pricing structure?

The Onion’s take on Facebook

I quite like The Onion’s take on Mark Zuckerberg:


(Thanks netzkobol.de!)

Do you use del.icio.us?


I probably spend more time on del.icio.us than any other web application. Tonight, after almost 2 years of using it, I’ve just posted my 1000th link.

Do you use del.icio.us? From the about page:

del.icio.us is a collection of favorites – yours and everyone else’s. You can use del.icio.us to:

  • Keep links to your favorite articles, blogs, music, reviews, recipes, and more, and access them from any computer on the web.
  • Share favorites with friends, family, coworkers, and the del.icio.us community.
  • Discover new things. Everything on del.icio.us is someone’s favorite — they’ve already done the work of finding it. So del.icio.us is full of bookmarks about technology, entertainment, useful information, and more. Explore and enjoy.

del.icio.us is a social bookmarking website — the primary use of del.icio.us is to store your bookmarks online, which allows you to access the same bookmarks from any computer and add bookmarks from anywhere, too. On del.icio.us, you can use tags to organize and remember your bookmarks, which is a much more flexible system than folders.

Del.icio.us truly was one of the pioneering web 2.0 apps. I use del.icio.us to save links, but it’s also a great tool to search for anything on the web. It’s simple to use but stands the test of time. It has changed my life!
Check out my 1000 links if you have the time.

Green Living Toolbox

Just when I was about to put together a comprehensive list of Green Websites (to add to the ones I’d mentioned here and here), Mashable have put together a huge list of  Green sites.

Of the 80+ green websites listed, here are just a few of my favourites:

  • Treehugger –  Probably the biggest green news blog out there (and have recently been acquired by the Discovery Channel).
  • NetSquared – A interesting online community that is encouraging non-profits to spread their message via the internet and social media.
  • Change.org – A social network for activism, including environmental activism.
  • Yahoo! Green :: Carbon Calculator – Not the first Carbon footprint calculator, and probably not the last. But it’s good to see that Yahoo! are trying some green initiatives at the moment.
  • Electrocity – Looks like SimCity turned green.

It’s a great list … Make sure you take a look.

Plan A. Because there is no Plan B.

I can’t think of any company that rival Marks and Spencer as the greatest eco-conscious marketers:

Thanks for the pics PSFK.