Hugh Macleod at PSFK

PSFK have posted another video from their London conference. This time it’s with Gaping Void blogger Hugh Macleod, who talks about his work with the now famous Stormhoek wines, which I have spoken about before.

Hugh was the first person to coin the phrase ‘Global Microbrand‘, referring to a tiny brand that now has easy access to the world because of the internet. In today’s Long Tail world, Global Microbrands are thriving, and this video shows just one of the ways that we can now get a product out to the world with the use of social media.

Click here for the link.

We’re going to see more and more of these, and it’s one of the most exciting things about the state of marketing today: that tiny brands have just as much chance of winning that the big ones do.

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