“Whuffie”, according to the good people at Wikipedia, is the “a general measurement of his or her overall reputation, and Whuffie is lost and gained according to a person’s favorable or unfavorable actions.”. ie, one’s reputation, or social capital … which are significant things in our new-found digital world.
Threadless, of coure, are a great example of Whuffie.
I’m really looking forward to Tara’s book about all of this.
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