I’ve gone all Shirky

I’m in the middle of Clay Shirky’s great book, Here Comes Everybody, at the moment. A cracking good read.

But via PSFK today I saw a great little clip of Clay talking about the advertising industries’ failure to understand that brands need to have a degree of imperfection to reach out and appeal to people. I couldn’t agree more.

Here’s the video:

I couldn’t agree more. Us humans are squeaky-clean-perfect, and nor should brands be. That’s why brands with a human voice are doing so well. We’d much prefer to deal with humans than corporations.

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