Sharing or blurting?

I liked Keith Burtis’ guest post over at Chris Brogan’s blog today. He talks about people and brands that are using twitter to “Blurt”:

When you post to your twitter feed is it all about YOU? Is your reason for being on twitter solely to generate traffic to your website or Blog? Do you just post links to YOUR content? If you have answered yes to any of these questions you “Blurt!”

The old ‘party’ analogy is as relevant as ever here. If you’re at a party, where you don’t know don’t know anyone, do you just stand there and shout about yourself? Or do you listen to others, share your thoughts, and do your best to fit in?

When it comes to blogging, I’ve spoken about a 3 to 1 ratio before: If you write blog you should comment on at least three other blog posts to every one of yours. With Twitter, I think the ratio is much higher. Perhaps 10 to 1. Perhaps 20 to 1. I’m not sure.

I don’t think it’s a bad thing to promote yourself. I use twitter to promote new artwork on ivoteforart. Like this tweet from yesterday. But I try to limit these self-promotional posts. And spend the rest of the time talking to others and posting art links that I think my followers would enjoy. 

In whatever conversation you’re in, be it in the blogosphere, twitterverse, or just at a BBQ, the key is to try give more than you get. It works out better that way in the end.

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