What’s your vision?

There’s lots of talk on the internets at the moment about the launch of Amazon’s e-book reader, Kindle 2.

It wasn’t the new design, or improvements from version 1.0 that struck me about this launch. It was Amazon’s CEO and Founder, Jeff Bezos’ expression of the company’s vision:

“Our vision is every book ever printed, in any language, all available in less than 60 seconds.”

Kind of makes everyone else’s company visions seem rather crap, doesn’t it?

(via Daring Fireball)

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