Everyone’s favourite T-Shirt store, Threadless, have announced that they’ll be opening an offline store in Chicago in September.
They will be hosting a free concert/party at Metro in Chicago on September 14th to mark the event. And, according to psfk:
The store will cover two floors; the lower level offering Threadless retail and the upstairs serving as a mixed-use gallery space for showcasing works by winning Threadless designers, as well as occassional group critiques and design lectures. Digital Bootcamp will also be offering courses on design, art and programs in-store.
This is a great move for Threadless. I was yabbering recently about Etsy, who have done a top job in building a strong community online. But by adding an offline element, they’ve further strengthened the community that they’ve built.