We’re Moving

Howdy readers,

Just wanted to let you know that benrowesblog is moving.

I’ve decided after 4 1/2 years it’s time to move to a WordPress.org blog, with a few more bells and whistles. Hopefully I’ll be able to do this over the weekend.

I’ll keep you posted over the next few days, but very shortly we’ll be at www.ben-rowe.com.

Hello I’m a scammer

This made me chuckle (via poketo):


Newspapers and Thinking the Unthinkable

Newspapers and Thinking the UnthinkableClay Shirky’s really intelligent thoughts about the future of newspapers, summed up by this one:

It makes increasingly less sense even to talk about a publishing industry, because the core problem publishing solves — the incredible difficulty, complexity, and expense of making something available to the public — has stopped being a problem

The New Pop Culture

“The marketing term for people like me is “slash/slashers.” Like, I’m doing the yearbook plus my blog and making videos and working at a communications firm called Naked. We don’t want one path—we want to get involved in lots of creative projects. It’s like, “Oh, you should holler at Harley to go D.J. your party!” or “Holler at so-and-so to shoot your short! He’s also in a band!” I call us the New Pop Culture, which might sound bold, but I believe it. We’re more influenced by what we’re up to—our own creative outputs—than what Karl Lagerfeld is up to. We are more interested in reading our friends’ blogs than Style.com. My friends and I don’t care about Lindsay Lohan; when we see a picture of a celebrity like Kanye West, we want to know who’s standing behind him. It’s cooler to be a real person. It’s our turn now.”

Heron Preston via Britticisms

Social Media – Listen, Say Sorry and Move On

This post is not a rant about why Big Brands don’t belong in Social Media. Nor is it a plea that that you HAVE to get your brand on Twitter and any other hot social media property de jour.

It’s about one of the really great benefits of Social Media marketing – If you mess something up, you can just apologize, learn from your mistakes, and move on.

Look at Telstra Big Pond for example. Clearly, they set up a Twitter account before they had ANY idea about using Twitter – as illustrated by their first 5 tweets shown below:


I could sit here and whine and moan about how “Big Business” don’t get it, like i usually do. But I won’t. Because that’s irrelevant.

What is relevant is BigPonds most recent 5 Tweets:


Did you see that? Real Humans instead of robots. Telstra learnt, probably quite quickly, that Twitter wasn’t the place for automated responses. They listened to some feedback:


They wised up. They learned their lesson. They re-thought their approach to Twitter. They got some real people onto the case. And they kept going with it. Now Telstra BigPond … they have over 500 followers.

My point is this. The great thing about Social Media marketing is that if you make a mistake, it doesn’t really matter. All you need to do is learn from your mistake, apologise, and move on. It’s that simple. And it’s just as true for a big corporations as it is for a small business using any type of social media tool.

There are countless other examples of forward thinking brands that experiment with Social Media, but don’t get it right the first time. And that’s OK. No one remembers if you fumble in the first place. And even if they do, you can recover from this easily.

Just listen, say sorry and move on.

Mind your URLs

I’m reposting this hilarious list of Top Ten Worst URLs that I found today, via the Razorfish Amnesia Blog. It’s great. Among my favorites:

Looking for a pen? Look no further than Pen Island at www.penisland.net

Need a therapist? Try Therapist Finder at www.therapistfinder.com

And now, we have the Mole Station Native Nursery, based in New South Wales: www.molestationnursery.com

Want to holiday in Lake Tahoe? Try their brochure website at www.gotahoe.com

Then of course, there’s the Italian Power Generator company… 

Make sure you take a look at the whole list. Funnily enough, this was posted back in September 2009, although I’ve seen it linked from a several websites, and via twitter, a number of times this week.

Look no further than WordPress

If you’re looking for an example of company that never stops innovating, and never stops improving – look no further than Automattic, the creators of WordPress.

I’ve been running this little blog on wordpress.com since 2005.  Back then it was good. And I’ve seen countless improvements, new features and themes since then. It honestly gets better every week.

One of my goals this year is to get familiar with wordpress.org. It’s a blogging platform that’s so customisable and so extendable. It’s also loved by it’s community, like no other.

And if you’re looking to start a blog, or even a CMS, give WordPress a serious. You really can’t go wrong. And I’ve no doubt it will keep getting better and better.

This week they’ve launched wordpress.tv, a place for online video tutorials. Can’t wait to see how this pans out. It’s just another example of the great work they do, and what they give back.

I love you, WordPress – You had me at hello.