This is fairly interesting. Skittles have changed their homepage to a link to a Twitter Search on Skittles.
All sorts of conversation, is happening right now about it. I mean RIGHT NOW:
durbin : has anyone else heard about the skittles salmonella outbreak? be careful tasting the rainbow, its deadly.
emilychang : watching the tweets about skittles coming in and LMAO. the backlash has already begun. geek irony rules.
j3thr0 : I have a sudden craving for Skittles
and, ahem, my favourite:
This graph, taken from Twitscoop, shows just how much buzz there has been in the last two hours:
To be honest, I’m not really sure what to make of this tactic. It will definitely create a bit of cheap PR for them, as media and bloggers alike talk about it. And then it will probably fizzle into nothing. But that’s not necessarily a bad thing. At least they’re having a crack, I guess.
What’s your take?