My 4 hour startup :: tweetmytee.com

Last weekend, I launched an online business. In 4 hours. From idea, to a live website … and all within the comfort of my bedroom. I’m not telling you this to show off. Anyone could have done what I did.

OK sure, I started an online T-Shirt business, not a Nanotechnology business. But nonetheless, it’s incredible how much you can do these days with an internet connection, a laptop, and an idea.

The idea? Users submit memorable / funny / interesting Twitter posts, or Tweets each week. The best Tweet submitted each week is then turned into a real T-Shirt, ready to be printed and ordered online. I figure with the massive growth of Twitter at the moment, it was potentially a good idea.

I had the idea quickly, so wanted to implement it quickly. It was about 11:30 on a Friday night. I ran the idea past my wife. She didn’t look at me as though I was a complete lunatic. So I set myself a challenge to get the concept up and running before I went to bed that night.

(Yes, this post is also an admission that I’m often a Friday night computer nerd, but that’s another story)

I got started. I registered a domain name (http://tweetmytee.com) and a matching Twitter ID (@tweetmytee). I signed up from an account on Spreadshirt, the DIY T-shirt community site. I came up with a design for the T-shirt. I threw a logo together. I chose the T-shirt styles and colours. One style, 3 colours. Keep it simple. Keep moving quickly.

With a short deadline, I found myself in a strange rhythm. I deliberately made decisions in a split second:

How much to price the t-shirts for? How about $2 less than at Threadless.

What colours? The first 3 that spring to mind.

What does the logo look like? How about a simple bird design.

Has anyone done this idea before? Don’t know, no time to check right now.

And within 4 hours, I had the site up and running, with the first set of T-shirts up for sale. And I’d spent a total of $25 US (on the domain name) to make it happen.

indefensible
So, my key point here is … that it’s easy to get a business started? It’s best to move quickly? To launch any idea that springs into your head?

Well, they’re part of it. Regardless of whether this idea will take off, it was a real learning experience to do something like this. To completely avoid planning, and to just jump in head first is definitely worth a try. And to make the most of the fact that it has never been easier to start a business (especially an online business) as it is now.

But my key point, I guess, is that you can’t just launch a business quickly and expect it to take off with only 4 hours of labour. If I really want my idea to gain traction, I have to nurture it like any other business.

I’m now finding myself spending more time than I’d initially planned to get the word out, to generate submissions for the next T-Shirt. Regular readers will know that I have a full time job AND another business, so perhaps I’ve bitten off more than is chewable. If entrepreneurship’s like a rollercoaster, this has been like the Mad Mouse.

And it isn’t easy. It hasn’t become a viral success like I imagined it might. I learnt that others have come up with similar concepts before. I’ve made a couple of major mistakes. And I haven’t sold a single T-shirt yet.

But you know what? It’s been fun. And it sure beats any of the crap on TV on a Friday night, anyway.

3 Responses

  1. Ben:
    Love the post and the blog!
    We like your Blog and your writing style.
    We would like to invite you to be a guest author on The Jacob Report.
    The Jacob Report has been voted one of the Top 100 Blogs in America, and we have some of the best Bloggers covering Sales, Marketing, and PR in the industry.

    By being a guest author with us, you will receive a lot of buzz, and a lot of attention.
    If you are interested, please let us know immediately.
    Great writing, and we look forward to having you join this powerful team.

    Andy Jacob
    The Jacob Report

  2. Wow this such a great article and the tips are very comprehensive. For sure many entrepreneurs with small and big businesses are going to benefit from this. Keep it up!

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